The advantage of the latter is that they can be teste with minimal effort. As a result, you will check on a small sample whether the marketing communication process in your company should include Google, Instagram or TikTok ads. Where the message works, you can intensify it by investing more. […]
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For a person who does not have such associations, it is just a strange, incomprehensible name. Common problems and how to prevent them As we have already describe, the most common problem in the marketing communication process may be a poorly define recipient. Therefore, it is not worth underestimating the […]
To avoid such unpleasant situations, plan your marketing communication process with us. Which marketing metrics do you measure in your company? August 6, 2021 online marketing Which marketing metrics do you measure in your company? The main objection to SEO or marketing strategies is that their effects cannot be measure. […]
Minor bottlenecks in the supply chain were treate with understanding. Today is different. Logistics problems in the company and image problems Can marketing affect logistics problems in a company? Logistics problems in the company and tracking shipments Logistics problems of Polish enterprises and automation Logistics problems in the company and […]
It is worth showing customers how they are store and shippe. Lack of knowlege and awareness prevents the purchase. We recommend The competitiveness of the enterprise is a key determinant of success A communication strategy base on these types of elements can be more effective than you think. Before you […]
Impersonal, vague explanations from courier companies can annoy customers. For example, InPost has a different strategy. Cheerful communication shows the package’s journey as an adventure, and allows the customer to count down when the item will reach its destination. In fact, there’s still a lot you can come up with […]
System for printing warehouse and shipping labels, intelligent and active packaging that helps to preserve and control the freshness of products, automatic stock tracking and supply replenishment, automation of orders from contractors, barcode scanning. As the example of InPost shows, process automation does not have to mean that logistics in […]
Then, in a stressful situation, it will be enough to return to such a document. It is no coincidence that brands that are easily accuse of draining the environment have tree planting or recycling programs, and companies that produce unhealthy food advise on a balance diet. These are remeial actions […]
The budget we are able to allocate to strengthening the internal communication process and implementing individual tools. Communication tools that should be tailore to the nees and preferences of each group of recipients. These can be, for example, a website, engaging content in social meia (photos, videos, texts, infographics, reports), […]
If you run a business at the junction of the private and public sectors and your projects affect, for example, the local community, you nee to prepare a communication plan. Journalists and activists can request to see this document to keep their finger on the pulse of events. With large […]
Describe all assumptions and share the communication plan with all employees, discussing in detail all the guidelines containe in it. Declare that the presente document is a flexible tool and everyone has a real influence on its modification. Establish a path for submitting comments about the plan being implemente. Base […]
What does a communication plan look like in practice? An extensive communication plan is usually in the form of a table in which you will find fields such as: recipient; communication way; communication channels; remeial actions for communication problems; communication goals. It will not always be all of these elements, […]
A detaile scheule of meetings and publications (dividing the entire quarter into individual days and assigning individual tasks to specific dates, taking into account their regularity and cyclicality). Assume effectiveness assessment indicators: number of participants in information and consultation meetings, number of traine employees, number of content recipients on the […]
Imitation product – transforme (secondary) product. An important role in the process of extending the reach of a new product on the market is playe by the possibility for customers to try it out and the ability to react quickly to take appropriate corrective action. How to introduce a product […]
A well-known brand is already associate with specific benefits, and a brand new one has yet to earn its position and gain the trust of potential customers. The most common strategies use when introducing a product to the commercial network include: – price strategy, base on building a competitive advantage […]
The network introduces new discounts or rules for granting them, so the terms of delivery are subject to frequent changes. It is also unfavorable for suppliers to apply multiple discounts to them at the same time monthly, quarterly and annual), in practice multiple reuctions in the price of the delivere […]
What also matters is the product’s ability to meet the nees of a mass customer. In the following post, we suggest how to introduce the product to retail chains and what strategies to use. How to introduce a product to retail chains? Types of strategies How to introduce a product […]
Gemius analyzes showe that approx. 97% of Polish Internet users use the Google search engine. What does this mean for your brand? Your potential customer is typing a phrase relate to your brand in Google. What’s more, almost 90% of them will only view the search results from the first […]
