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Are the basis of strategic decisions, becoming the foundation of marketing activities. Consumer behavior results from the individual perception of nees, including the entirety of objectively and subjectively define, rational and emotional, conscious and Barber and Hair Salon Email List unconscious moves when making decisions about the choice of specific consumer goods. They are determine by many factors: demographic, economic, social, cultural and psychological. We recommend Marketing environment and its importance for business Properly selecte marketing instruments can significantly influence the purchasing decisions of customers, creating their consumer behavior.
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