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Examples of “pull” tools are: newspapers, blogs, social meia, portals, e-books, events, word of mouth marketing. We recommend How to skilfully mix “push” and “pull” promotion strategies? Some tools use in communication can be classifie as both types – push n pull . For example, the Internet – if we use it in the form of a website, it is a “pull” tool, if in the form of messengers or e-mails, it is a “push” tool. Distinguishing the nature of tools is important due to the fact that “pull” tools require additional activities relate not only to their effective use, but also to promoting them so that they become present in the awareness of recipients. Differences between push and pull strategy.

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The “push” type strategy creates a specific nee and is directe to the direct recipient of the command. It is more aggressive and most often use for less known and less recognizable brands and for start-ups. is base on the principle of “permission Air Transportation Email List marketing” (in order to receive information, the customer first consents to it). It is the concept of direct action to influence potential customers to encourage them to buy or change their perception of the brand. Its purpose is to inform consumers about the company’s offer, vision and mission, current promotions and other benefits resulting from the purchase of specific products or services. The “pull” type strategy causes an increase in customer nees.

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It is less aggressive and is base on providing the so-calle. “adde value” and therefore more costly. It is effective for well-known companies and recognizable brands. It is a concept that assumes that the customer requires information and KYB Directory consciously seeks it, identifying with the values ​​of a particular brand. While in the case of the “push” strategy, the company’s goal is to reach a wide spectrum of representatives of the distribution chain with the message, in the pull strategy, communication activities are directe mainly to end customers, building their nee for a specific product or service.

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