Attract customers and make them buy. Example: Our example will be the marketing strategy of a product from the food industry . A food brand wants to launch protein bars on the market. These are vegan bars, made of natural ingreients. The packaging is made of ecological materials. What sets them apart from the competition? Great taste, which is no different from classic bars, and at the same time high nutritional value. P – price A well-thought-out pricing policy is a key element of the product’s marketing strategy. Interestingly, the high price does not put the brand in a losing position.
That It Responds To The Recipient
Example: Vegan protein bars will be sold at a slightly higher price, only because they have been produce from organic ingreients of the highest quality, which is worth emphasizing in the promotion of the product. P – place The next stage of Turkey Phone Number List product marketing strategy planning is the selection of distribution channels. Of course, the channels must correspond to the preferences of the target group. Example: Vegan bars will be sold online, in health food stores and in fitness clubs – due to the fact that they are protein products, which are intende mainly for physically active people. P – promotion.
Expectations And Arouses The Desire
The last element of the product marketing strategy is the method of promotion. The advertisement should undoubtely fit the target group. Example: Vegan bars will be advertise mainly on social meia. The brand will use influencer marketing to promote it – a one-off promotional campaign involving online creators from the fitness industry; possible KYB Directory on a barter basis. In conclusion, the strategy will look a bit different for each product. The key to preparing an effective plan is detaile market research, with an emphasis on competitor and target group analysis. A well-thought-out product marketing strategy will certainly translate into real profits!Regional positioning – who can use it.