We recommend Umbrella brand or parent company? Is it possible to make the most important business decisions only on its basis? In the realities of a small company – no. Things can change, and you must also consider your own nees and beliefs. However, in the case of large companies, […]
Despite this, marketers still manage to define and stimulate new ones. You may find this useful: market and opinion research, in which you will learn about the nees and problems of customers that the competition is not yet aware of, lateral marketing , looking for new uses or groups of […]
Only when they know what they are looking for (non-slip yoga mat, soy scente candles up to PLN 50) do they start comparing offers. Evaluation of available alternatives in the EKB model With a huge number of alternatives available on the market, customer experience is becoming more and more important […]
For example, a few years ago, the nee to make a transfer to the account number provide in an e-mail meant that customers made a purchase, but later often delaye or forgot about the payment. The incorporation of fast online banking into the website engine, and later the addition of […]
Both feeback and feeforward must be provide at regular intervals, giving the employee a clear framework for making changes. The creator of the method in the book “What Got You Here Won’t Get You There” lists four steps to apply feeforward in practice: identifying a habit or behavior that nees […]
Defining the source also has an important practical effect – it is clear who is responsible for the message. Therefore, it is worth asking yourself an additional question about whether the message process is truthful and relevant to the recipients. “ The customer’s trust in the company is built, among […]
The advantage of the latter is that they can be teste with minimal effort. As a result, you will check on a small sample whether the marketing communication process in your company should include Google, Instagram or TikTok ads. Where the message works, you can intensify it by investing more. […]
For a person who does not have such associations, it is just a strange, incomprehensible name. Common problems and how to prevent them As we have already describe, the most common problem in the marketing communication process may be a poorly define recipient. Therefore, it is not worth underestimating the […]
To avoid such unpleasant situations, plan your marketing communication process with us. Which marketing metrics do you measure in your company? August 6, 2021 online marketing Which marketing metrics do you measure in your company? The main objection to SEO or marketing strategies is that their effects cannot be measure. […]
Minor bottlenecks in the supply chain were treate with understanding. Today is different. Logistics problems in the company and image problems Can marketing affect logistics problems in a company? Logistics problems in the company and tracking shipments Logistics problems of Polish enterprises and automation Logistics problems in the company and […]
It is worth showing customers how they are store and shippe. Lack of knowlege and awareness prevents the purchase. We recommend The competitiveness of the enterprise is a key determinant of success A communication strategy base on these types of elements can be more effective than you think. Before you […]
Impersonal, vague explanations from courier companies can annoy customers. For example, InPost has a different strategy. Cheerful communication shows the package’s journey as an adventure, and allows the customer to count down when the item will reach its destination. In fact, there’s still a lot you can come up with […]
System for printing warehouse and shipping labels, intelligent and active packaging that helps to preserve and control the freshness of products, automatic stock tracking and supply replenishment, automation of orders from contractors, barcode scanning. As the example of InPost shows, process automation does not have to mean that logistics in […]
Then, in a stressful situation, it will be enough to return to such a document. It is no coincidence that brands that are easily accuse of draining the environment have tree planting or recycling programs, and companies that produce unhealthy food advise on a balance diet. These are remeial actions […]
The budget we are able to allocate to strengthening the internal communication process and implementing individual tools. Communication tools that should be tailore to the nees and preferences of each group of recipients. These can be, for example, a website, engaging content in social meia (photos, videos, texts, infographics, reports), […]
If you run a business at the junction of the private and public sectors and your projects affect, for example, the local community, you nee to prepare a communication plan. Journalists and activists can request to see this document to keep their finger on the pulse of events. With large […]
Describe all assumptions and share the communication plan with all employees, discussing in detail all the guidelines containe in it. Declare that the presente document is a flexible tool and everyone has a real influence on its modification. Establish a path for submitting comments about the plan being implemente. Base […]
What does a communication plan look like in practice? An extensive communication plan is usually in the form of a table in which you will find fields such as: recipient; communication way; communication channels; remeial actions for communication problems; communication goals. It will not always be all of these elements, […]
