The budget we are able to allocate to strengthening the internal communication process and implementing individual tools. Communication tools that should be tailore to the nees and preferences of each group of recipients. These can be, for example, a website, engaging content in social meia (photos, videos, texts, infographics, reports), […]
If you run a business at the junction of the private and public sectors and your projects affect, for example, the local community, you nee to prepare a communication plan. Journalists and activists can request to see this document to keep their finger on the pulse of events. With large […]
Describe all assumptions and share the communication plan with all employees, discussing in detail all the guidelines containe in it. Declare that the presente document is a flexible tool and everyone has a real influence on its modification. Establish a path for submitting comments about the plan being implemente. Base […]
What does a communication plan look like in practice? An extensive communication plan is usually in the form of a table in which you will find fields such as: recipient; communication way; communication channels; remeial actions for communication problems; communication goals. It will not always be all of these elements, […]
A detaile scheule of meetings and publications (dividing the entire quarter into individual days and assigning individual tasks to specific dates, taking into account their regularity and cyclicality). Assume effectiveness assessment indicators: number of participants in information and consultation meetings, number of traine employees, number of content recipients on the […]
Imitation product – transforme (secondary) product. An important role in the process of extending the reach of a new product on the market is playe by the possibility for customers to try it out and the ability to react quickly to take appropriate corrective action. How to introduce a product […]
A well-known brand is already associate with specific benefits, and a brand new one has yet to earn its position and gain the trust of potential customers. The most common strategies use when introducing a product to the commercial network include: – price strategy, base on building a competitive advantage […]
The network introduces new discounts or rules for granting them, so the terms of delivery are subject to frequent changes. It is also unfavorable for suppliers to apply multiple discounts to them at the same time monthly, quarterly and annual), in practice multiple reuctions in the price of the delivere […]
What also matters is the product’s ability to meet the nees of a mass customer. In the following post, we suggest how to introduce the product to retail chains and what strategies to use. How to introduce a product to retail chains? Types of strategies How to introduce a product […]
Gemius analyzes showe that approx. 97% of Polish Internet users use the Google search engine. What does this mean for your brand? Your potential customer is typing a phrase relate to your brand in Google. What’s more, almost 90% of them will only view the search results from the first […]
This is due to the possibility of organizing more attractions that will be interesting and interesting for the participants. Remember that if you want to organize an event lasting several days, it is necessary to take care of the proper organization of the place where the event will take place. […]
The participants like the hybrid form of meetings, so it is worth including the hybrid event in your marketing strategies. According to the Global Virtual Events Market Report 2021-2025, the virtual events market is expecte to grow by 33 percent. The difference between live and online meetings can be seen […]
Since potential participants of the events were force to stay in their homes, the events also had to cross private thresholds. A hybrid event is an event that takes place simultaneously – in a specific place on Earth and in the online world. This is an effective solution for people […]
In this way, you will gain more customers who will be happy to use your services. Event marketing without an event? One way to use event marketing without taking responsibility for the entire organization of the event is to sponsor special events. Thanks to such activities, you can achieve your […]
As well as achieve many other business goals. Despite the constantly developing digitization and the high effectiveness of online tools to promote the brand, event marketing still has its supporters and works well in many industries. If you combine online activities and internet marketing with the organization of events by […]
It is a very powerful communication tool, the aim of which is to increase customer loyalty and build a strong community centere around the brand. It is an ideal way to build better relationships with your community and your current and potential customers, and to meet people in their own […]
Donald Getz and JJ Goldblatt in the early 1990s define an event as something “special”, “exceptional”, “unique”, “beyond everyday experience”, something that distinguishes the time from other more routine activities, such as work . Goldblatt describe an event as “a unique moment in time, define by ceremony and ritual, satisfying […]
Nowadays, we are all inundate with advertisements and other information every day, which in most cases we do not pay attention to. Therefore, it will be much easier to reach the awareness of potential customers by organizing an interesting event. Building a positive brand image Building or warming up the […]