This time last year, phrases like generative AI and AI SEO probably weren’t even in your vocabulary, let alone significant concerns. However, in just a few short months, AI technology has appeared across multiple industries and become available to nearly everyone, including small businesses.
But does AI have a place in your ongoing SEO strategy, and if so, how might it be used to help you achieve your marketing objectives? Here we’ll take a closer look at how modern businesses use AI to produce optimized content and meet SEO goals.
How Has AI Been Used for Content Optimization
AI may feel like something that came out of nowhere and took the entire world overnight, but it’s been around for a long time.
Do you use Google Ws Data bMaps to help you get around? Do you have Alexa or a Google Mini in your home that you use to help you with various things? You may be a content writer who relies on popular tools like Grammarly to ensure your writing sparkles for your clients.
Alternatively, you may have heard of Bing’s new AI search function or the introduction of Google AI-powered ads to pay-per-click marketing. If so, you’re already familiar with how AI can streamline workflows and simplify things.
Years ago, SEO pros personally completed complicated tasks like data collection and analysis, keyword research, or on-site optimization. But now, they’ve got numerous AI SEO tools at their disposal to simplify workflow and make their jobs easier.
AI SEO tech allows it to keep up in an increasingly competitive digital world. Search engine algorithms change frequently and quickly. When human marketers and SEO experts catch up, they’re changing all over again.
What Are the Main AI Trends in Content Marketing
It can be tempting to let a tool like ChatGPT take over the entire job of producing all your content, but it’s essential to realize that doing so has its drawbacks. AI bots are prone to spitting out misinformation and generating text lacking the depth a human writer could give.As any content marketer already knows, content is still king when achieving stellar SERP rankings. And between company blogs, social media feeds, and guest KYB Directory blogging opportunities, you need a lot of it to get ahead and stay there.