For example, if one of your core values is ‘practical’, communicate mainly practical tips or factual information on social media and avoid woolly texts. Also, when you talk about your services and communicate with customers, it should be clear that you have a practical and goal-oriented approach.
To clarify your core values, you can ask yourself a number of questions:
What do I stand for?
What do I find important in life?
Which norms and values apply to me?
What do I find important in dealing with customers?
Some core values you know right away. It can also help to search online for core values, so you can see which ones suit you. Choose no more than 3-5. Examples of core values are: results-oriented, innovation, people-oriented, vulnerability, assertiveness, freedom and attention.
3. Dare to be different!
I can hear you thinking
“I’m not the only one who does what I do?” There is 2024 Indonesia Telegram Users Library to it than just choosing a field or expertise to ‘claim’. The idea is that you are going to position yourself, taking a unique place in your target group compared to your competitors. Your distinctiveness is crucial in this.
There are many ways to differentiate yourself, both by one specific thing and by a combination of features and characteristics. Let’s look at some examples.
Mark Tigchelaar, focus expert and author of the book
Focus ON/OFF, distinguishes himself Beautiful Back Garden Flowers translating scientific theories into practical tips. This is an example of a unique approach, method or method . For example, I recently saw a chairperson who had a microphone in the shape of a ball, which he threw into the audience during events to create interaction in a distinctive way.
Also take a look at your experiences
Highlighting a special experience or BTC Database EU can be part of your unique story. These can be professional experiences that are related to your field, but also personal experiences that have brought you to where you are now. Think of working abroad, ‘life events’, special trips you have made, interesting projects you have participated in and your track record.
Ever received a prize or award ?
These kinds of achievements are very suitable to highlight and can make your personal brand very interesting.
Think of industry awards and nominations such as
FD Talenten. Or what do you think of experts who have written a successful book and can profile themselves as a bestselling author forever? Have you become real estate woman of the year or internal sales topper of the month? Show it!
